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Sponsorship of Prime-time Franchises on HISTORY

Provided by A+E Networks
Create a strong association with HISTORY through sponsoring its Prime-time Franchises package.

Tell us about the Opportunity / What is it?

HISTORY channel is pleased to present an exciting sponsorship opportunity of Prime-time Franchises on History, History+1 and History HD which is available from 6 to 12 months. HISTORY is the leading destination for factual entertainment. It is currently ranking 2nd in the factual channels in the UK and challenging the pole position. The prime-time programming is the key driver of ratings success and it contributes 44% of the total viewing. Our hit shows are entertaining, accessible, stimulating and humorous. The titles have been consistently in the Top 5 Pay TV programmes.

What is the Marketing Objective?

Build brand awareness in association with HISTORY and connect with the busy, wealthy and media elusive up-market male audience in a way that is absorbing, exciting, and often surprising.

How does it work?

A 6 month sponsorship of Prime-time Franchises will include approximately 520 hours of sponsored content between 20.00 and 24.00 Monday to Friday. Sponsorship accreditation will include 2 x 15" Billboards and 6 x 5" Break Bumpers per 1 hour programme. A 6 month sponsorship package will offer advertisers approximately 4,160 sponsorship credits. The sponsorship package also includes 5" full-screen sponsorship credits on promotional trailer and the opportunity to extend the association via off-air activities including outdoor, print, online, social media and competitions.

Who's used it in the past?

Please contact a member of the A+E Networks UK Sales team for details.

Features / Benefits

- HISTORY is experiencing 8 consecutive quarters of growth. - HISTORY is the fastest growing channel among adults in the factual pack. - HISTORY leads in creating entertainment celebrating the human story. - HISTORY provides a platform to engage with the busy, wealthy and media elusive up-market male audience. - HISTORY viewers spend on average 48 minutes watching the channel per day, 23% greater than average daily Pay TV viewing.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details6.2m adults quarterly reach
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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