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Sponsorship of Real Life Glamour on Lifetime

Provided by Sky Media
Opportunity to target a smart, savvy & sophisticated female audience via new entertainment brand, Lifetime.

Tell us about the Opportunity / What is it?

Lifetime is an exciting new entertainment brand that celebrates women and represents their power, creativity and passion in a positive and inclusive way. Real Life Glamour is a brand new Sponsorship opportunity on Lifetime created by Sky Media and A + E Networks UK. Programming includes The Real Housewives, Vanderpump Rules, Pregnant in Heels and Shahs of Sunset. Please download attachment for synopsis of these programmes.

What is the Marketing Objective?

We envisage this package to deliver a fully integrated partnership that engages, excites, impresses and interacts our audience with a brands range through multi-media touch points across Lifetime.

How does it work?

Sponsorship and Accreditation: - 10 months sponsorship of 'Real Life Glamour' - Minimum of 100 hours of sponsorship per month - Minimum of 800 sponsorship credits per month - Approx. 2,000 x 15" idents & 6,000 x 5" bumpers

Who's used it in the past?

This is a brand new opportunity on Lifetime.

Features / Benefits

The partnership will provide a brand with a unique market advantage featuring engaging content, desirable audience, strong performance, media effectiveness & value and a flexible and creative approach. Lifetime has a smart, savvy & sophisticated female audience who are interested in fashion and style (i.153), beauty/personal appearance (i.162), who strongly agree that it's worth paying extra for quality (i.110), spend £250+ on beauty products every year (i. 138) and often look for products they have seen on TV.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details16+ females
16 - 24
25 - 34
Female
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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