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Sponsorship of Retirement Property Special with The Lady

Provided by The Lady
Headline sponsorship of our Retirement property special editorial feature.

Tell us about the Opportunity / What is it?

Our 21/9/12 issue will contain the Retirement Property Special editorial feature. Four pages of dedicated editorial guiding our readers through the trials and tribulations of downsizing to retirement property either for themselves or a member of the family. You will be able to take complete ownership of the pages with "In association with..." accreditation on each page, the final display page out of the activity and full page advertorial in addition, to fully integrate you. Online you will have your advertorial as a splash page with corresponding traffic drivers.

What is the Marketing Objective?

Our readers are 76% ABC1, more than any other women's weekly, with a high disposable income. By taking ownership of this special feature, you will be at the forefront of their minds when it comes to evaluation of their life choices. The additional extension online will provide you with an opportunity for data capture and the chance for further marketing directly to an engaged and receptive audience.

How does it work?

Our specials are something that our readers seek out. Each week they are different topics and touch on elements of our audience's lives that are important to them. The specials are something that we know resonate extremely well with our readers, subsequently bringing us inquiries for the advertisers once the issue has passed from the readers, if they have misplaced the copy.

Who's used it in the past?

This is a new sponsorship opportunity and so as yet, has never been used.

Features / Benefits

You will have complete ownership on every page of the special with your company logo and full association, fully embedding you into the content. The display will provide standout and the advertorial will enable you to showcase your services. The online extension will ensure that you are present to all of our universe and provide the opportunity for direct enquiry.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k30,000 circulation
45 - 54
55 - 64
65+
Female
ABC1
Retired
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 21 Sep 12BUILD AWARENESSSPONSORSHIP / MEDIA
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