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Sponsorship of Rising Motorsport Star Luke Browning

Provided by Luke Browning Racing
Engagement with a young, front running driver competing in Britain's premier race series for aspiring stars of the future.

Tell us about the Opportunity / What is it?

Luke Browning is a young and aspiring racing driver from Cheshire currently competing in the Ginetta Junior Championship; the premier series in the UK for drivers aged 14-17. In 2018 Luke has achieved 5 wins with a strong campaign for the title and is still favour to win the Series outright. In 2019, Luke is planning to step up to British Formula 4, a racing category for aspiring future stars in F1. Being a front runner allows constant exposure on ITV4, transmitted live on TV each race Sunday.Trackside audiences average over 38,000 attendance at each event.

What is the Marketing Objective?

Sponsorship of Luke Browning is the ideal opportunity for a brand to partner with one of the brightest talents in UK. An association with Luke offers access to a significant television package, which includes live broadcast, on event direct engagement with potential customers, entertainment and hospitality packages for staff and consumers, social media campaigns and bespoke money can't buy experiences that can be used in targeted marketing campaigns.

How does it work?

Luke and his team can build a partnership package that fulfils the needs of the sponsor. Brand awareness can include coverage across Luke's race team, his car and race suit. A partner will be given access to engage directly with passionate and loyal event audiences that attend each race weekend. Interaction with key customers and staff can be delivered via on event hospitality and one off bespoke events can be organised, offering a money can't buy experience, perfect for interactive campaigns and competitions.

Features / Benefits

Sponsors of Luke Browning will be given a prime position in front of the largest trackside and TV audiences outside F1 in the UK. BTCC events are perfect for B2B networking, with trackside hospitality available in which to entertain clients old and new in a fresh environment. Luke's car can be made available for sponsor use (schedule depending) with the spread of events across England and Scotland providing access to a large and varied audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kApril to October 2018 390,000 across the ten meetings
10 - 15
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
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