Sky Sports and ESPN have agreed an initial 3 year deal to screen 60 live games each season across the UK and Ireland, with an option to extend their deal for a further two years until the 2013/14 season. The coverage will include all four of the Old Firm clashes throughout the season, as well as the fight for survival and the push for European football come the business end of the season. Sponsorship of Sky Sports coverage is currently on offer. This includes sponsorship of a total of 60 games across the season with the sponsor accredited throughout. Find out more...

- Build brand awareness with an interested 'choose to watch' audience - Association with Sky Sports & ESPN brand, premium brand association - Communicating directly with younger, mid/up-market, male biased audience in their chosen environment - Brand stand-out and point of difference to communication strategy