This idea is archived

Sponsorship of Spring Leisure Guide from Archant Suffolk

Provided by Archant Suffolk
The ultimate guide to events, days out and places to visit in Suffolk and area. A4 glossy with 10k copies.

Tell us about the Opportunity / What is it?

The Spring Leisure Guide is an A4 seasonal publication circulated across Suffolk and East Anglia Editorially led with reader interest features and information about activities and events in the county and surrounding area. Advertisers have the opportunity to be a part of the content, promote your offering and engage with the readership through offers, competitions and added-value opportunities. 10,000 copies distributed through traditional and non traditional channels, including brand to hand merchandisers distributing at key outlets during the season.

What is the Marketing Objective?

Encourage footfall, raise brand profile, test new creatives, encourage trial, drive traffic to website, showcase brand offering and interact with consumers. Data collection marketing opportunities.

How does it work?

Spring Leisure Guide is available to consumers at relevant outlets and online in the e-edition. It contains events listings so is a handy reference. It is promoted throughout the Archant Suffolk title portfolio comprising East Anglian Daily Times, Evening Star, EADT West Suffok Mercury, Suffolk and Ipswich Advertiser series and associated websites.

Who's used it in the past?

Attractions, transport, restaurants, pubs, hotels, caravan parks, activities for children, DIY and gardening outlets, exhibitions, leisure venues, historical sites and buildings, museums, rare breed farms, theme parks, cinemas and other local and national clients with a local site.

Features / Benefits

This opportunity offers clients a range of coverage from individual features such as advertisements, sponsorships as well as the opportunity to become involved in the content provision. Competitions, promotion of Spring Leisure Guide throughout the Archant Suffolk portfolio as well as online gives this leisure supplement a welcomed status in consumers' minds.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k10k copies circulated.
25 - 34
35 - 44
45 - 54
Both
ABC1
C2
LOCAL MEDIA / REGIONAL
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
East of EnglandUntil 22 Mar 10BUILD AWARENESSSPONSORSHIP / MEDIA
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