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Sponsorship of The Big Top 40 Show - the UKs biggest chart show

Provided by Global Media & Entertainment
Huge cross media sponsorship of the UK's biggest chart show broadcasting across 145 radio stations reaching 'mums and daughters'

Tell us about the Opportunity / What is it?

The Big Top 40 Show is the only UK chart to truly represent the current musical tastes of the nation. Based entirely on iTunes downloads and featuring a live top 10, its the UK's biggest chart and biggest single show on commercial radio. Broadcasts Sundays 4-7pm across 145 radio stations including Capital, Heart, Galaxy, Big City network and Real Radio. On air trails run across the week promoting the show giving week-long presence. The show is now 60% female and has an average age of 37. Average listening to the show is 1hr 20mins - almost half the show!

What is the Marketing Objective?

Sponsoring the Big Top 40 Show provides a brand with massive reach and frequency. Benefits include but not limited to: brand awareness, changing brand perception, generating brand consideration, driving footfall, encouraging trial of product ... and ultimately partnering with a current national show that reflects the downloading nature of our society, allowing listeners to influence programming content in real time. Compare with X Factor, Big Brother, Britains Got Talent. Appealing to MainShoppers with Kids and 16-34s - a true mother / daughter listen.

How does it work?

Big Top 40's strong connection with its audience is through music. An appointment to listen show and people stay tuned for an average of half the show. Its fast paced, music based and up-to-the-minute as downloads can change the chart in real time. Listeners connect with our up-and-coming presenters Rich Clarke and Kat Shoob. Online, hosts an artist database, music news and competitions. Each month we attract an average of 1.6 million page impressions and 440,000 unique users. 12months reaches 83% (9.8m) main shoppers with kids and 84% (13.3m) adults 16-34.

Who's used it in the past?

The Big Top 40 Show launched in June 2009 and is available for sponsorship. The radio chart show which ran on many of these stations prior the Big Top 40 launch, had previous sponsors including Pepsi ("The Pepsi Chart"), and Woolworths ("hit40uk with Woolworths")

Features / Benefits

- Huge reach - Massive MainShopper with Kids and 16-34 audiences - Music environment - Appointment to listen - On air promotions - Online branding and interaction - Presence on iTunes homepage and Big Top 40 page on iTunes - Week long on air presence - Potential brand extensions - albums, events, sampling

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach 83% (9.8m) main shoppers with kids over 12 months.
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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