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Sponsor Safebreakers, The Brand New Game Show on Sky1 HD

Provided by Sky Media
Opportunity to sponsor the exclusive UK premiere of Safebreakers, the new game show from Sky1 , hosted by Ben Shepherd.

Tell us about the Opportunity / What is it?

Sky1 HD is proud to announce the arrival of the brand new and exciting game show, 'Safebreakers'. Hosted by Ben Shepherd (GMTV, The Xtra Factor, Krypton Factor), SAFEBREAKERS is a fast paced, engaging series that encourages mind power and problem solving. Each week the series sees two teams build two vehicles in an engineering and building challenge that will push them to their limits. Sky Media are offering brands the opportunity to sponsor this exclusive UK premiere which will be aired on Sky1 from August 2011.

What is the Marketing Objective?

Build awareness of your brand and create an association with award-winning entertainment channel Sky1.

How does it work?

The show will run over 8 x 60 minute shows on Sky1 and Sky1 HD. The sponsor will receive 15 seconds opening and closing credits and 6 x 5 second break bumpers per episode plus repeats on Sky1 and Sky2 and any showings on Sky Anytime and Sky Player. The sponsor would also receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length. Sponsorship can be extended online. Online sponsorship will create further engagement for the brand and also a direct response mechanic via the bespoke show pages.

Who's used it in the past?

This is a brand new opportunity for advertisers.

Features / Benefits

- Brand new action game show exclusive to Sky 1 HD - Only show of this kind on Sky 1 HD at the moment - Popular Ben Shepherd hosts this exciting new show - Simulcast on Sky1 HD, allowing 4 times better picture quality - Association with award winning entertainment channel Sky1 - Multi-platform distribution including repeats on Sky1 and Sky2 - Online opprortunity also available

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details4.2m adults
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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