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Sponsorship of the Katy Perry UK tour - broad youth demographic

Provided by Live Nation Ltd
Target 6,000 18-24s in the London area with the Katy Perry tour - this year's brightest pop newcomer

Tell us about the Opportunity / What is it?

Katy marked her entrance this summer with the anthem "I Kissed A Girl" which established her as the brightest new pop artist to emerge in 08. Some may have questioned whether Katy Perry could follow up that success but with her recent hit single "Hot n Cold" she proved without a doubt that she is no one hit wonder. Both songs come from her outstanding debut album 'One Of The Boys', a sharp & witty pop-rock gem filled with candid tales of neurotic ex-boyfriends, crazy road trips with friends and figuring out who you are along the way. Exclusive headline sponsorship offered.

What is the Marketing Objective?

The Katy Perry tour can be used to effectively raise a brands awareness in association with this year's biggest new pop artist and also to promote product placement at venue amongst a lucrative 18-24 youth audience.

How does it work?

The Headline Sponsor will have full name in rights across all media and marketing. A sponsor who takes the rights before the announced tour will appear on all marketing and have ticketing options for branding and promotion. We have in agreement exclusive PAs, meet & greets, photo shoots and other marketing associative right to be used in conjunction with this tour sponsorship.

Who's used it in the past?

This is a new offering, however Live Nation have worked with many big brand names on similar tours.

Features / Benefits

- Unique positioning and association with this year's biggest new pop artist . - The Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details6,000 18-24s will attend this 3 date UK tour
16 - 24Female
LocationTimingsMarketing ObjectiveOpportunity Type
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