This idea is archived

Sponsorship of the new series of the Hotel Inspector on Five

Provided by Five
Excellent opportunity to target a female biased audience as The Hotel Inspector follows hoteliers in need of help.

Tell us about the Opportunity / What is it?

Alex Polizzi, fiery hotelier and heir to the Forte Hotel empire, continues in her quest to bring Britain's worst hotels and guesthouses up to scratch.  With her no-nonsense approach sure to ruffle feathers across the country, she strives to bring these hotels up to the high standard British holidaymakers have come to expect. The series will run over 8 x 60 minute episodes and is scheduled to air on Wednesday evenings at 21.00 on Five. The sponsorship package includes 1 x 15" opening credit, 6 x 10" break bumpers and 1 x 5" closing credit per hour long episode. Find out more...

What is the Marketing Objective?

Raise brand awareness

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kAverage TVRS: ABC1 women: 3.1; ABC1 housewives: 3.2
25 - 34
35 - 44
Female
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Aug 09BUILD AWARENESSSPONSORSHIP / MEDIA
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