LBC is aimed at upmarket, mature, intelligent consumers. Each weekday morning Nick Ferrari covers the stories that everyone is talking about, as well as the stories everyone is going to be talking about. Nick starts his show with a newspaper review, where he and a guest from the world of business, politics or media look at the stories making the headlines. The top stories of the day develop with opinion and debate from experts/bodies related to them showing all sides of the argument. Listener calls, emails and texts act as the voice of London on these stories.

Opportunity to build awareness with an upmarket and mature audience.

The sponsor of the breakfast show will receive 9 credits per day from Monday to Friday in the key breakfast slot 0700-1000. The sponsor credits will include a brand mention and key message. Credits can be updated or changed as often as the client wishes. The client will also receive 2 sponsorship trails per day containing client messaging and directing listeners to the show.

Past sponsor include The Times, Samsung and Sky.

The opportunity to utilise Presenter Read Ads which are unique to LBC - The opportunity to partner the biggest breakfast show in London (by share).