This idea is archived

Sponsorship of the Nick Ferrari Breakfast Show on LBC 97.3

Provided by Global Media & Entertainment
Sponsorship of the Double Sony Gold award winning Nick Ferrari Breakfast Show. 0700-1000 weekday mornings on LBC 97.3

Tell us about the Opportunity / What is it?

LBC is aimed at upmarket, mature, intelligent consumers. Each weekday morning Nick Ferrari covers the stories that everyone is talking about, as well as the stories everyone is going to be talking about. Nick starts his show with a newspaper review, where he and a guest from the world of business, politics or media look at the stories making the headlines. The top stories of the day develop with opinion and debate from experts/bodies related to them showing all sides of the argument. Listener calls, emails and texts act as the voice of London on these stories.

What is the Marketing Objective?

Opportunity to build awareness with an upmarket and mature audience.

How does it work?

The sponsor of the breakfast show will receive 9 credits per day from Monday to Friday in the key breakfast slot 0700-1000. The sponsor credits will include a brand mention and key message. Credits can be updated or changed as often as the client wishes. The client will also receive 2 sponsorship trails per day containing client messaging and directing listeners to the show.

Who's used it in the past?

Past sponsor include The Times, Samsung and Sky.

Features / Benefits

The opportunity to utilise Presenter Read Ads which are unique to LBC - The opportunity to partner the biggest breakfast show in London (by share).

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsLBC reaches 930,000 15+s in London and has a market of 6.3%
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service