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Sponsorship of The Virgin Radio Drivetime Show

Provided by Virgin Radio
Sponsorship of the drivetime show on Virgin Radio

Tell us about the Opportunity / What is it?

Drivetime is a key show for Virgin Radio. From January it will be fronted by Nick Jackson and the show not only provides our listeners with a great environment for the end of their workday but is also a great opportunity for a client to be associated with one of the most important shows on the station. Weekdays from 4-7pm (4-6pm on Fridays) Nick will be playing shed loads of great music to accompany listeners on their drive home, helping relax and get out of "work mode".

What is the Marketing Objective?

Build awareness.

How does it work?

Potential features depending on brief. 3 x 10" branded in-show sponsorship credits per hour 3 x 30" promotional trails per day (Mon-Fri) with a mutually agreed strapline On-line: The sponsor will have a permanent presence within the Drivetime Show section on Editorial to support the show and a link to the sponsor's website Supporting inclusion in our opt-in newsletter

Who's used it in the past?

BP Ultimate sponsored the show for the last 3 years but they now want to explore other opportunities on Virgin Radio. This leaves open an opportunity for a new high profile station partner to integrate their brand into the show.

Features / Benefits

Like with all sponsorships at Virgin Radio, we will always try to go beyond just the promotional trails and in show credits. We believe in getting the sponsor involved within the show, through bespoke features, to a point that it benefits the sound and output whilst feeling natural to our listeners at the same time. This way a sponsor can connect and engage with our audience with their key messages.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Reach 7 million, frequency 21.66
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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