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Sponsorship of Thorpe Park's 'Campaign for Real Fun'

Provided by Merlin Entertainments
Target 400,000 guests at Thorpe Park this August. Guests will be treated to 31 days of insane fun. Sponsorship now available.

Tell us about the Opportunity / What is it?

Thorpe Park is the UK's 2nd most popular theme with over 1.9 million guests expected over 2009. Thorpe Park aims to take away the credit crunch blues this summer with the 'Campaign for Real Fun', where guests will be treated to 31 days of insane fun across the month of August - our busiest month of the year. With a core target audience of 16-30 year olds, the 'Campaign for Real Fun' offers a sponsor the unique opportunity to engage with circa 400,000 guests this August. A party/carnival atmosphere will see the park transformed across the month.

What is the Marketing Objective?

Build awareness of your brand and become associated with brand values like Boundary Pushing, Energising Challenge, Live Life To The Full and 'Mateyness'.

How does it work?

The sponsorship package for the 'Campign for Real Fun' includes: sponsorship branding i.e. headline sponsorship rights carried on all marketing/PR for the event (print, mobile, online, on park etc); branding at the park itself, which could include branded signage / banners at the entrance, branding on the beach, branding on staff t-shirts, branding on giant screens etc, plus sampling opportunities. The sponsor can also add content into the 'TP Zone', Thorpe Park's own mobile service, where the sponsor can become a fully fledged partner.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

Thorpe Park offers fantastic opportunities to directly engage with the public in a relaxed, fun and unique environment, that allows us to construct a sponsorship package directly to your needs. Headline sponsorship will greatly increase awareness of your brand and sampling opportunities will allow you to directly showcase/distribute your product. This is a great opportunity to directly engage the public. In addition to the sponsorship package, brands will also have the opportunity to purchase TV advertising on screens within the ride queuing area through Vision Media Group.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k400,000 guests. Predominatly 16-30 year olds.
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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