Sponsorship of Top Trumps National Schools Tournament

Provided by Winning Moves
Associate with UK's most popular card game brand, educating and entertaining children in 3,000 primary schools.

Tell us about the Opportunity / What is it?

Entertaining and educating for 40 years, the immensely popular Top Trumps format is loved by three generations of fans. The Top Trumps game play helps children to improve their understanding of both literacy and numeracy and is used extensively in lessons in UK schools. The Tournament is open to all registered UK primary schools. There are currently over 3,000 registered schools, at its highest level ever and Winning Moves currently offering brands the opportunity to sponsor the 2018 tournament.

What is the Marketing Objective?

To build awareness of and to create valuable engagement with your brand through association with this hugely popular card game that strikes the perfect balance between learning and entertainment.

How does it work?

Sponsorship of the Top Trumps National Schools Tournament 2018 is available in 3 packages. The Gold option includes: recruitment and management of 3000 schools; use of the Top Trumps tournament logo; sponsor-themed tournament; bespoke sponsor-branded Top Trumps card game - 8 packs per school (value £40,000); sponsor-branded HTML5 Top Trumps game for the online elimination round and general usage thereafter (value £25,000); co-branded advertising & welcome packs; branding on website and more, please see attachment for details of Tournament mechanics & sponsorship options.

Who's used it in the past?

Nokia, sponsor of the Tournament in 2011, commissioned the National Children's Bureau to conduct a qualitative research campaign. Obviously the kids loved participating and, at the same time, "Benefits were noted by both teachers and parents in core areas such as learning, decision-making, social skills, confidence, attitudes and behaviour." British Gas and London 2012 have also partnered with the Top Trumps National Schools Tournament.

Features / Benefits

In addition to helping children improve their basic numeracy and literacy, it helps them gain and deepen knowledge on the subject matter covered in the pack. Previous tournaments have gained extensive media coverage in both national and regional press titles as well as local radio coverage. In 2016 media coverage gained had a total media value of £115k.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEstimated 150,000 pupils participating
0 - 9
10 - 15
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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