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Sponsorship of US Drama on Sky 1 - target approx 4.5m adults

Provided by Sky Media
Unique opportunity to sponsor all new series' of hit US imports including Lost, Bones, Fringe, and Lie To Me.

Tell us about the Opportunity / What is it?

Sky Media is proud to offer a premium strand sponsorship of the best new US drama programming over the next 12 months. This unique opportunity allows a brand to sponsor all new series' of hit US imports including Lost, Bones, Fringe, and Lie To Me. There is also a fantastic opportunity to extend this deal to sponsor the best of Bones from previous series. This is likely to be a significant number across the sponsorship period, with approximately 6 Bones episodes per week in all dayparts on Sky 1, Sky 2 and Sky 3.

What is the Marketing Objective?

Build awareness of your brand and become associated with quality US programming.

How does it work?

Sponsorship of a total of 84 episodes across the 4 programmes, airing on Sky1 / Sky1HD plus Anytime TV (where applicable), plus repeats on Sky 1 and Sky 2 (approximately 3 repeats per episode). The sponsor will receive 15 seconds opening and closing credits and 6 x 5 second break bumpers per episode, plus 5 secs logo on all 20 second programme specific trailers. Some episodes of US Drama will be shown on Sky Anytime, the Video On Demand service that reaches over 1.5m households every month and the sponsor will receive 5 seconds pre-roll credit on this service.

Who's used it in the past?

Please contact a member of the Sky Media team for details of previous sponsors.

Features / Benefits

- Association with award winning shows with a firmly established loyal Sky1 audience - Association with Sky's flagship entertainment channel - Logo branding on heavyweight on-air promotional campaigns - Sponsorship of drama programming on the Sky1 HD simulcast reaching Sky's most affluent subscribers - Multiple play out including repeats on Sky1, Sky2, Sky Anytime and Multi-start - Extensive cover and frequency over a full planning period - The Sky1 sponsor of US Drama will receive exclusive first option on all new Sky1 dramas.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPredicted reach 4.5m adults, predominantly adults aged 16-34
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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