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Sponsorship opportunities to reach ABC1s at Lingfield Park.

Provided by Arena Leisure Plc
Range of sponsorship opportunities available at one of Europe's busiest racecourses, to help raise awareness of your brand.

Tell us about the Opportunity / What is it?

Lingfield Park is one of the busiest racecourses in Europe with over 130,000 visitors annually. With extensive television coverage on Sky's At The Races Channel and in the national press, sponsorship of a race of race day at Lingfield Park provides a year round opportunity to raise awareness of your brand, products or services. Other opportunities include sponsorship of annual events i.e. Ladies' Evening or Lingfield Park's popular summer Racing & Music Nights, product launches, product sampling, data capture, and customer research.

How does it work?

Sponsorship packages can be tailored to meet your marketing objectives from one-off race sponsorship to seasonal or year-long campaign, and include a variety of marketing mediums including trackside banner adverts, racecard adverts, website and e-marketing opportunities, event sponsorship, promotional staff and sites present on a raceday, big screen adverts and hospitality packages to entertain clients.

Who's used it in the past?

Vodafone, Renault, Audi, totesport, betdirect, Jaguar, Bentley, Crystal Palace, Gillingham Football Club, Pontins, OCS Caravan Club, Royal British Legion, Travis Perkins, Southern Railway, Mercury FM, East Surrey & Sussex News, Allders of Croydon.

Features / Benefits

Access to a captive audience with known demographics who have already made the decision to attend a sporting/social event and therefore would be receptive to associated advertising and promotional activities presented to them on-site. Sporting sponsorship is one of the fastest growing areas in the media and sponsorship at Lingfield Park is a fantastic opportunity to promote your brand on a regional and national level.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k130,000 visitors annually, plus Sky's 'At the Races' viewers
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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