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Sponsorship Opportunity:9 Months Later Coming to Sky Summer 2014

Provided by Sky Media
Chance to be the brand associated with Sky Living's new intimate commission following the lives of first time parents.

Tell us about the Opportunity / What is it?

Sky Living is proud to announce new intimate commission: 9 Months Later. 9 Months Later will follow the lives of first time parents. Chronicling the joy, stresses and strains a new baby can bring, this will be a candid and personal take on a critical stage in parenthood. Each episode will focus on a different stage of becoming mum and dad, including the first weeks and ill health, breast feeding, sleep deprivation, work, friendships, relationships, sex and body image.

How does it work?

Sky Living, HD and +1. Consisting of 6 x 60min episodes plus repeats on Sky, On Demand and Sky Go. Opening and closing credits and break bumpers. The programme sponsor will receive logo accreditation on all programme specific trailers. Online: Permanent headline sponsor placement on all show pages across Sky Roadblock of all display placements on show microsite (MPU & Leaderboard). Video sponsorship bumpers on show video clips. 500,000 Run of entertainment sites mixed format ad placements for durations of activity

Who's used it in the past?

This is a new sponsorship opportunity.

Features / Benefits

The show will give viewers realistic accounts of pregnancy, childbirth and parenthood which resonate well with men & women thus increasing coverage. With great storytelling, great characters and engaging relationships at its heart, the sponsor will benefit from partnering with this premium content and its attributes. There is a huge appetite for baby/parenting programmes and so we expect this show to deliver strong ratings and thus reach for the sponsor.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsW34 1.16TVR; W44 1.24TVR; HWCH 1.24 TVR
35 - 44
45 - 54
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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