Sponsorship Opportunity: Bundesliga on Sky Sports

Provided by Sky Media
Sky Sports has become the new home of the Bundesliga for the 2021/22 season.

Tell us about the Opportunity / What is it?

Sky Sports has become the new home of the Bundesliga for the 2021/22 season. Football fans will be able to tune in to Sky Sports to watch some of the best goal scorers in the world, whilst also being able to watch one of the most exciting young English footballers in Jude Bellingham. The Bundesliga consists of 18 teams, all battling it out across a 34 game season, to be crowned Deutscher Fussballmeister (German Football Champions). The 2021 and continues through until the 14th May 2021, with a 3-week winter break across late December and early January.

What is the Marketing Objective?

Sky Media are excited to present the opportunity to become the exclusive multi-platform sponsor of the top tier of German football. This unique opportunity will span broadcast, social and digital via the U.K's number one commercial sports website, Skysports.com. This is a fantastic opportunity for the right brand to align with one world football's most exciting leagues, reaching a highly engaged, affluent male audience. The premium fixture of each weekend will be shown live every Saturday at 5.30pm on Sky Sports Football, as well as the Friday night fixture at 7:30pm.

How does it work?

The sponsor will receive the following accreditation across each sponsored programme: Live Bundesliga An average of 2 x 15" opening / closing credits and 4 x 5" centre break credits per live fixture. Bundesliga Repeat, Highlight and Magazine Programming An average of 2 x 15" opening / closing credits and 4 x 5" centre break credits per hour. *Scheduling & Accreditation estimations subject to change

Features / Benefits

Digital sponsorship of the Bundesliga allows access to younger, hard to reach audiences as well as multi screen presence and messaging. All formats are clicka ble and highly vie wable, with content driving dwell times of over an hour.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach 224k Men 16-34, OTS: 7 Men 16-34
16 - 24
25 - 34
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions01 Oct 21 - 31 May 22BUILD AWARENESSSPONSORSHIP / SPORT / FOOTBALL
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