A brand new genre strand is coming to Channel 5 in 2022 - Dream Homes.
A brand new genre strand is coming to Channel 5 in 2022 - Dream Homes. Comprising of a whole host of programming with home improvement/ better living at the heart, brands will have the opportunity to sponsor contextually relevant programming and reach an audience with a passion for home improvement. This package is brimming with exciting new series, old favourites and seasoned stars including Nick Knowles and Kate Humble.
Scheduling and Accreditation - Brand New Episodes: Approx. 25 x 60-minute premiere episodes across 2022 (Schedule to be confirmed). Approx. 5 x 10" sponsorship credits per hour, 1 x 15 pre-roll & 3 x 5" mid-roll VoD credits on Sky VOD & My 5.
Relevance - Reinforce messaging and drive awareness through sponsorship of DIY specific programming with an audience that loves home improvement (see over page)
Reach & Frequency. A year long sponsorship opportunity predicted to reach +8.4M affluent adults at a frequency of 10.