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Sponsorship opportunity for the Spirit of Scott Expedition 2012

Provided by Yahoo!
Associate with the British Government's year of 'GREAT' campaign & align your brand with a plethora of premium editorial content

Tell us about the Opportunity / What is it?

In September 2012, Yahoo! will join forces with Polar Explorers Alan Chambers (MBE) & Dr Ed Coats as they attempt to retrace the exact ill fated Terra Nova Expedition that Captain Robert Scott undertook 100 years ago and one that has never been successfully completed to this date. Following their footsteps on the build up to their departure and throughout the epic adventure, Yahoo! as the exclusive media partner, will help tell the story as it takes place, giving users a sense of being part of the action and in some cases even allowing them to be a part of this world first.

What is the Marketing Objective?

Align your brand with a plethora of content around: Innovation / Technology, Science / Health, Education (get in front of 100 million school children), the Environment, History / Heritage.

How does it work?

A fantastic value for money media offering across the Yahoo! network . A tailored campaign to reach and appeal to your target audience (content/media). Extensions to other media verticals. A highly engaged, interactive and social audience that wants to converse. All production costs covered . The chance to go to the South Pole and step inside Scott's hut.

Who's used it in the past?

This is a media first!

Features / Benefits

Online (UK and US): Sponsorship of the Spirit of Scott environment, Flickr sponsorship, Media network inventory on Yahoo!, Editorial support and alignment of your brand values and messaging throughout all the content, Branded social activity, Direct Response advertising, Integration within Yahoo! search - brand names, Pre-rolls and bumper ads on all videos, Research study to gauge the success of the campaign. Offline: Naming rights of the expedition, Fully branded equipment, PR (Yahoo! and government), Product/service showcase whilst on the ice.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPotential to reach 26.2 million UK internet users a month
0 - 9
10 - 15
25 - 34
35 - 44
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
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