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Sponsorship opportunity on Sky1 HD for 'Little Crackers 2'

Provided by Sky Media
Sky 1 HD presents a sponsorship opportunity for the return of the hugely popular comedy miniseries 'Little Crackers'

Tell us about the Opportunity / What is it?

Sky1 HD announce the exclusive new series of 'Little Crackers'. This is a new series based upon the success of last year's seasonal gem. The series will be aired from December 19th for 10 consecutive nights. Little Crackers is a season of autobiographical comic shorts from Britain's best-loved stars for this Christmas' schedule. The all-star line-up includes performances by Sanjeev Bhaskar (Notting Hill), Harry Hill (Harry Hill's TV Burp), Johnny Vegas (Ideal & Benidorm), John Bishop (A League Of Their Own) and Catherine Tate (The Catherine Tate Show).

What is the Marketing Objective?

Sponsorship opportunity and building brand awareness.

How does it work?

Little Crackers 2 will air on Sky 1 & Sky 1 HD, starting December 19th 2011 for 10 x 10' Shows (1 episode a night). Plus repeats on Sky 1 & Sky 2 and any showings on Sky Anytime & Sky Go. Sponsor credits include: Opening & Closing credit: 15 seconds. Promotional trailers (on-air): The sponsor would receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length. ***Online sponsorship available.

Who's used it in the past?

Please contact Sky Media for further details.

Features / Benefits

The sponsor can capitalise on the seasonality of the series as consumer's propensity to spend increases significantly during December. Little Crackers 2 will be simulcast on Sky1 HD,including repeats on Sky1 and Sky2. Opportunity for multi-platform distribution.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kEstimated to reach an audience of 855,000 adults aged 16-34
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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