Sponsorship Opportunity: Sky Documentaries

Provided by Sky Media
Brave. Compelling. Empowering. Provocative. Expansive - Sky Documentaries, the factual channel most valued by Sky customers.

Tell us about the Opportunity / What is it?

Sky Documentaries, since it's launch in May 2020 has become the factual channel most valued by Sky customers and the 3rd highest reaching The channel dedicated to world class documentaries from award winning filmmakers, Sky Documentaries brings you the story behind the story Covering a diverse subject matter from sport, music, and film to politics, scandal and biographies, Sky Documentaries has something for everyone. The sponsorship enables your brand to tell its own story on a platform and genre continuing to grow in popularity.

What is the Marketing Objective?

Creating brand awareness and standout amongst the competitive set, driving talkability or increasing purchase intent - the sponsorship of Sky Documentaries can be activated in a variety of ways, for a variety of budgets, dependant on the sponsor brand and their campaign objectives.

How does it work?

Delivering an always on presence across multiple platforms this campaign positions the sponsor closer to documentaries on Sky than any other advertiser.

Features / Benefits

Affluent Household: With 60% of being ABC1, Sky Documentaries viewers are more likely to bring home £75k+ a year, have high economic capital (i131) & favour premium brands (i128). Sky Documentaries viewers are car enthusiasts: viewers of this content are more likely than the average adult to both be own 3+cars (i317), drive to work (i800) & are more likely to purchase a car in the next year (i165). Sky Documentaries viewers are tech savvy & value quality: viewers are more likely than the average adult to consider themselves tech leaders (i157) & are image conscious (i224)

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAffluent Household: With 60% of being ABC1
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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