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Sponsorship opportunity surrounding Fashion Week

Provided by Yahoo!
Opportunity to Sponsor Yahoo! Lifestyle coverage off New York, London, Paris and Berlin Fashion week.

Tell us about the Opportunity / What is it?

Opportunity to Sponsor Yahoo! Lifestyle coverage off New York, London, Paris and Berlin Fashion week. Yahoo! Lifestyle is the 3rd biggest lifestyle site in the UK with 1.6 million females every month. With Yahoo! Fashion Week Specials, Yahoo! Fashion will take it's place on the front row; bringing you all the latest news and backstage gossip. Yahoo! lifestyle is the 3rd biggest lifestyle site in the UK with 1.6 million females every month. Yahoo! Lifestyle has its own Fashion channel and we will have a section dedicated to the upcoming Fashion Shows.

What is the Marketing Objective?

Appealing to a young fashion conscious audience.

How does it work?

Launching two weeks before the first show in September the content will include a gossip style round up of rumours, features on what to expect from designers, insights from Fashion experts and Photo galleries. During the shows we'll create stories live from the event, photo galleries and tweeting throughout the shows, ramping up our coverage as the Fashion world's elite descend on our capital; covering new and up and coming fashion brands, Live tweeting, web interviews with the designers, Reports after every show, street style and what the FROW are wearing.

Who's used it in the past?

Please contact Olivia Osborne the contact box for details.

Features / Benefits

Further opportunities for integration: We can look to include more video content, such as interviews with designers. We can also run competitions to meet fashion experts, get to attend a show with our Lifestyle editors or win money to spend on clothes. For London fashion week, we will host a Best of British Design section showcasing the best British designers, galleries. We could run a to find the next budding designer. We could also create an exclusive video series fronted by Fashion Designer/Expert giving their top tips for design or styling.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.6 million females every month.
16 - 24
25 - 34
Female
ABC1
Students
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 14 - 30 Oct 14BUILD AWARENESSSPONSORSHIP / MEDIA
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