Panoramic is the largest advertising format available in the UK malls, across a selection of the most desirable shopping centres nationally. Panoramic allows you to reach 15m affluent consumers in key cities including London, Birmingham, Manchester and Newcastle in an environment where they are in a relaxed state of mind and receptive to brand messages with money in their hands to spend.

Brand stature / Brand awareness

The Panoramic network consists of giant digitally printed posters located on the back of the lift shafts in the central atriums of the malls. Measuring up to 2,000 sq/ft, the imposing scale and the central location of Panoramics deliver huge impact and cut-through, ensuring they are truly unmissible. The network is enhanced with banners measuring 5m x 3m and 10m x 3m extending reach and bringing unity to the format. National and bespoke/flexible campaigns are available on request.

A wide variety of leading brands and blue chip companies ranging from Telecoms, Entertainment, Health & Beauty, to Fashion. (LVMH, Procter & Gamble, Orange, Paramount, Universal Pictures, Mango, Lloyds TSB, Clarins...).

Largest advertising format in UK's shopping centres / Only distributed in the most desirable malls / Located right at the heart of the centres / Visible from every level