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Stand out in the top UK malls with the largest format available

Provided by Limited Space
Create huge impact and cut-through in the UK flagship malls nationally with our Panoramic format, up to 2,000 sq/ft in size.

Tell us about the Opportunity / What is it?

Panoramic is the largest advertising format available in the UK malls, across a selection of the most desirable shopping centres nationally. Panoramic allows you to reach 15m affluent consumers in key cities including London, Birmingham, Manchester and Newcastle in an environment where they are in a relaxed state of mind and receptive to brand messages with money in their hands to spend.

What is the Marketing Objective?

Brand stature / Brand awareness

How does it work?

The Panoramic network consists of giant digitally printed posters located on the back of the lift shafts in the central atriums of the malls. Measuring up to 2,000 sq/ft, the imposing scale and the central location of Panoramics deliver huge impact and cut-through, ensuring they are truly unmissible. The network is enhanced with banners measuring 5m x 3m and 10m x 3m extending reach and bringing unity to the format. National and bespoke/flexible campaigns are available on request.

Who's used it in the past?

A wide variety of leading brands and blue chip companies ranging from Telecoms, Entertainment, Health & Beauty, to Fashion. (LVMH, Procter & Gamble, Orange, Paramount, Universal Pictures, Mango, Lloyds TSB, Clarins...).

Features / Benefits

Largest advertising format in UK's shopping centres / Only distributed in the most desirable malls / Located right at the heart of the centres / Visible from every level

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details15m+ Upmarket, main shoppers & families, 16 - 45 yr olds
16 - 24
25 - 34
All adults
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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