The RBS 6 Nations Championship is contested each season over seven weekends during February, March and sometimes April by the international sides of France, England, Ireland, Italy, Scotland and Wales. The package can include sponsorship of either or both Haymarket station in Edinburgh & Cardiff Central station during the 6 Nations tournament. Station sponsorship at both Edinburgh & Cardiff offers more than exposure, it brings an emotional connection between the stature of the tournament and the premium brand that has chosen this opportunity to deliver their message. Find out more...

The primary marketing objective is to build awareness for your brand whether it's a product or service, while achieving cut-through with the core target audience. The positive side effects of this particular method of outdoor sponsorship is making an impact with your brand, increasing loyalty & increasing frequency of purchase for the given time of the championship.