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Stationary and mobile OOH campaigns with breakthrough technology

Provided by Old Bond
Project your brand from a spinning video-bicycle wheel using video and images.

Tell us about the Opportunity / What is it?

Old Bond's video-bikes use groundbreaking technology to project your brand from bicycle wheels using video and images. Stationary, on stands in specific locations or running in motion along routes of your choice, our fleet of ice-white bicycles fascinate passers-by with your projected video/images & allow your brand message to really sink in - they offer the ideal opportunity for engagement with public. Our human powered bicycle systems, new to the UK, allow you to convey your green credentials at the same time as getting your core message/brand across.

What is the Marketing Objective?

Our technology allows you to project your message from the wheels of dozens of ice-white bicycles traveling along streets of your choice or from a fleet of bicycles on stands in the busiest areas. Our staff riders can wear clothing of your design and distribute flyers. Our campaigns are ideal for a range of marketing objectives, including store openings, VIP/PR events, festivals, city events and product launches to name just a few possibilities. With us you are certain to generate leads, enhance brand awareness and associate your brand with this cutting-edge technology.

How does it work?

Old Bond has a professional team working on short lead times. We offer an all-inclusive service: 1) Expert video/image design, formatting and development using images and videos you supply yourself or design from scratch; 2) Route planning for maximum in-motion exposure; 3) Planning for stationary exposure; 4) Staffing, training and uniforms for public engagement. Long-term or short-term campaigns can be planned by travel routes and tailored to the specific needs of our customers.

Who's used it in the past?

Our video-bikes are ideal for anyone with a message or brand to project. Our blue chip client list is growing rapidly. Whilst Old Bond has been on the market for just three months, we have already worked with Intel, General Electric and the famous Italian festival Luci D'Artista. Our list of clients already ranges from retail companies to casinos and beyond.

Features / Benefits

Old Bond's video-bikes have attracted an array of British awards and resounding success on BBC's Dragon's Den. The benefits of video-bikes: - Hi-tech and brand new form of advertising rather than the same old. - High degree of visibility. - Creates a wow-factor. - Your message put in-motion on streets of your choice or at hot spots where crowds can gather.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k82% awareness on stationary adv and 70% awareness on mobile
25 - 34
35 - 44
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
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