This idea is archived

Sponsor Sunshine and Surprises

Provided by Global Media & Entertainment
Every weekday throughout July John Suchet will be telling listeners what his musical surprise of the day is.

Tell us about the Opportunity / What is it?

There is the opportunity for a brand to be part of a summer promotion on Classic FM. Every weekday throughout July John Suchet will be telling listeners what his musical surprise of the day is. It might be a trip to see the Berlin Philharmonic or a trip to Opera in the Park. Listeners will then be encouraged to register online to win the fantastic musical prize.

What is the Marketing Objective?

Strong way to engage audiences and be part of an amazing giveaway on Classic FM.

How does it work?

Promotional trails will run across the month encouraging listeners to go online and register a musical Summertime treat. A summer themed microsite will be created specially for the promotion, where listeners will register to enter. Once he has revealed his daily prize, John will select at random someone who has registered to enter and ask them a question on air. The first person to give the correct answer each day will win a fantastic musical prize.

Who's used it in the past?

Please contact us for more information.

Features / Benefits

Fun and engaging online interactivity and the opportunity for a client to host information about their brand online.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
35 - 44
45 - 54
55 - 64
65+
Both
ABC1
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearENGAGEMENTBRANDED CONTENT / RADIO
SPONSORSHIP / MEDIA
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