This idea is archived

Takeover the 50,000 strong Blyk network over the festive period.

Provided by Blyk UK
Target 50,000 Blyk members and ensure your brand is the only brand our 16-24yr olds are talking to this Christmas.

Tell us about the Opportunity / What is it?

Blyk is the new media channel for reaching and engaging 16-24yr olds through their mobile phones. Advertisers can ensure communication with Blyk members this festive season with the opportunity to takeover our network over this period. The campaign will be reserved exclusively for your brand on the most important days of the festive season.

What is the Marketing Objective?

Drive engagement and sales in an environment free from competition. Drive this at key times for high volume sales.

How does it work?

Schedule in time to takeover the Blyk network. The campaign will consist of 2 SMS messages and 1 MMS message (inc. picture, audio and video) that will be sent out to 50,000 members most relevant to your brand.

Who's used it in the past?

A wide variety of clients across a range of sectors, including STA Travel, The Kooks, 20th Century Fox, WKD, Coca-Cola, L'Oreal, Lucozade, Nat West, Boots and COI. Case Studies are available online at

Features / Benefits

A profiled audience of 16-24yr olds provides a highly targeted audience wanting to receive relevant communications directly to their mobile phones. Reach them at the right time, when they're out and about or at home. Industry-leading response rates show the strength of building a dialogue through this conversational and personal media channel. Drive sales delivering portable coupons directly to their mobile while they are doing Christmas shopping. Targeted, relevant and effective communication for young people.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k50,000 profiled members aged 16-24
16 - 24Female
LocationTimingsMarketing ObjectiveOpportunity Type
All Regions20 Dec 08 - 01 Jan 09DIRECT RESPONSE
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service