This idea is archived

Tap in to London's biggest commercial radio station, Magic 105.4


Provided by Bauer Media
In a tough London marketplace where there are over 20 commercial radio stations to chose from, Magic has the largest share.

Tell us about the Opportunity / What is it?

Magic has the largest share of any commercial station. With nearly 2 million listeners every week, Magic could fill the new Wembley stadium 20 times over! The station provides its listeners with a luxurious and indulgent experience with its expertly crafted playlist of classic and contemporary artists. From George Michael and Madonna to James Morrison and Take That, the station plays the best in quality feel good music and keeps chat to a minimum. News & travel updates are non-sensationalised, concise & focused. Numerous creative solutions are available across the brands. Find out more...

What is the Marketing Objective?

Magic's warm, intelligent and meaningful environment attracts a large, upmarket audience in London who value the stations ability to enhance their mood, making Magic very much a part of listeners' daily lives and routines. It is the perfect opportunity for brands to align themselves with this feel good factor to reach an audience who are engaged and compelled to listen to more.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach: 2,286,000. Average listening hours: 6.1
25 - 34
35 - 44
45 - 54
Both
ABC1
C2
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESS
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