The festival was known as Hyde Park Calling (until Hard Rock became the main sponsor). It is the ultimate rock festival of the summer, attracting over 120,000 18-44 year old adults to the 3 day event held in Hyde Park. Last year's event was a sell-out sucess with big name headliners, including Eric Clapton and The Police. This summer's event promises to be just as sucessful, with confirmed headliners including Bruce Springsteen and The Dave Matthews Band. The event is already fully sold out, with tickets selling out within one hour of going to box office!

Build awareness with a prime 18-44 target market.

There are various secondary partnership opportunities available - Packages available for discussion include; Stage sponsor, brand partner, press sponsor. Sponsors receive a promotional campaign that includes event advertising, flyers, posters, venue advertising, in store promotions, E-flyers & e mailing, pre-event promotions and press competitions. As well as multi-media PR endorsements in targetted media channels. Please see website for further details.

Live Nation have previously worked with big name brands at the Hard Rock Calling events, including Blackberry, Hard Rock, Monster, MTV, New Balance, Tuborg, VH1, Virgin Radio, Volvo and US Radio.

- Over 120,000 18-44 year old adults will attend Hard Rock Calling 2009 over the 3 day event. - Big name artists have ensured the event is already a sell-out sucessful event.- The Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors.