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Target 15-19 year olds with sponsorship of The Gap Year '09

Provided by Bebo
Opportunity to sponsor the worlds first interactive travel reality show on the popular social networking site - Bebo.

Tell us about the Opportunity / What is it?

In 2008, 6 guys and girls from 6 different countries; Amy, Dave, Cara, Andre, Lewis and Roxy, were sent off on 6 amazing journeys around the world, and the whole experience was documented live on Bebo. Gap Year 09 offers the opportunity to be the title sponsor or deliver bespoke integrations into our ground breaking reality travel show. TheGapYear'09 sees all of the tears, the laughter and the life-changing experiences of The Gap Year' 08, but this time with shorter videos, more viewer interactivity, more integrated profile activity and more sponsorship opportunities.

What is the Marketing Objective?

Bebo can reach a highly engaged 13-24 year old audience on a weekly basis, and create a unique social networking led and video based platform.

How does it work?

Bebo can offer a co branded show, video product placement, video product integration, integrated title sequences, high volume display / editorial promotion and a full sponsored profile support package to engage with the audience on a local and global level.

Who's used it in the past?

Last years sponsors included Sony Playstation, Trident Chewing Gum, Colgate Toothpaste, Dorito's, Canon, Acuvue Contact lenses, Australia Tourist Board, The RAF, AZ Jeans (USA), Herbal Essences, Tourism Auckland.

Features / Benefits

Bebo offers a unique and highly engaging platform for brands to engage with their audience. Brands and products can directly influence the show and become integral to the story telling, developing conversations with a highly interactive audience along the way. They can use this platform to subsequently engage with their own commercial messages to a highly receptive audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k15-24 year olds. The Gap Year '08 attracted over 19m views
16 - 24Female
LocationTimingsMarketing ObjectiveOpportunity Type
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