This idea is archived

Target 180,000 16-34s as partners of "T In the Park 2010"

Provided by Live Nation Ltd
One of the biggest festivals in the Summer, this represents a great opportunity for a brand to target this influential audience.

Tell us about the Opportunity / What is it?

T in the Park has grown in size and influence to become one of the most important and critically acclaimed music events on the international festival circuit. With the best line ups of any festivals this summer T In the Park is one of the biggest opportunities for a brand to engage with this key audience. In 2009 the Killers, Kings of Leon, Blur and Snow Patrol headlined the festival, 2010 line up yet to be announced. T in the Park is also the largest CarbonNeutral festival in the world.

What is the Marketing Objective?

Brand Awareness, Build affinity with a key audience.

How does it work?

The official media partners provide significant opportunity for sponsors to extend the reach & lifespan of a campaign. These include broadcast sponsorship, supplements, experiential, sampling, cover mounts, promotions, ticket competitions & data capture.

Who's used it in the past?

Big brands have sponsored the festival in the past including Bacardi, Duracell, Phillips, Relentless, Tennents, Volvo, X Box

Features / Benefits

- T In the Park is one of the largest internationally renowed festivals in the world. - T in the Park is consistently a sell out success - Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors - This is one of the biggest rock & roll festival opportunities

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k16-34, 180,000 attendees over 3 days
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
Scotland01 Jul 10 - 31 Jul 10BRAND STATUREEXPERIENTIAL
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service