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Target 19,000 35-55s -Sponsorship of Thunder's UK farewell tour

Provided by Live Nation Ltd
An excellent opportunity to align your brand with this legendary hard rock group, as they prepare to say farewell to their fans

Tell us about the Opportunity / What is it?

British Hard-Rock band, Thunder, have had eighteen top forty hits since they started in 1989. Famed for their blues rock inspired ballads, their strong fan base continues to go from strength to strength. After splitting in 2000, they made a triumphant comeback in 2006 on the back of the release of their eigth studio album "Robert Johnstone's Tombstone", yet another top forty hit. This summer sees Thunder play their farewell tour, as they say thank you and goodbye to their loyal fans. Live Nation offer exclusive headline sponsorship of this much anticipated tour.

What is the Marketing Objective?

The Thunder farewell tour can be used to effectively raise a brands awareness in association with one of the most successful UK hard rock acts and also to promote product placement at venue.

How does it work?

The Headline Sponsor will have full name in rights across all media and marketing. A sponsor who takes the rights before the announced tour will appear on all marketing and have ticketing options for branding and promotion. We have in agreement exclusive PAs, meet & greets, photo shoots and other marketing associative right to be used in conjunction with this tour sponsorship.

Who's used it in the past?

This is a new offering, however Live Nation have worked with many big brand names on similar tours.

Features / Benefits

- Unique positioning and association with one of the most sucessful UK hard rock acts. - The Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k19,000 35-55s will attend over a 7 date UK tour
35 - 44
45 - 54
Male
AB
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jun 09 - 11 Jun 09BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MUSIC / ROCK
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