Kent has unique cross media platform which creates an ideal local media test market for brands in Summer 2010
KM Group is offering a test launch platform for either new product launches or for testing the effectiveness of a regional media campaign in Summer 2010. This test can be delivered across a full multimedia solutions package utilising different media to deliver your message effectively to a population of over 1 million.
KM Group is an established brand that has been connecting communities in Kent for over 150 years and now has over 40 products across across press, radio and online.
To test launch a new brand, variant or service. Test a regional media campaign for a brand to demonstrate the power of focusing regionally.
KM Group offers the ability to effectively deliver your message by utilising different media such as newspaper, radio and online. We can build a fully bespoke package for your brands as well as the ability to track the results of any test launch of a product.
This is a media first opportunity for a brand.
- KM Group can deliver a multimedia test campaign in a controlled environment to help demonstrate the success of regional launches
- KM Group products of press, online and radio have a 61% reach across Kent
- It is important to investigate the local area in which you compete to fully understand how much your market is affected by the economic issues.
- In these difficult times, people turn to those things they know best and local brands and businesses are well placed to benefit.