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Target 37,000 18-45s. Headline sponsorship of Motorheads UK tour

Provided by Live Nation Ltd
An excellent opportunity to create brand association with one of the UKs foremost heavy metal bands, targetting 37,000 18-45s.

Tell us about the Opportunity / What is it?

Motörhead are a British heavy metal band formed in 1975. Motörhead had success in the 1980s with several successful singles in the UK Top 40 chart. The albums Overkill, Bomber, Ace of Spades, and No Sleep 'til Hammersmith, cemented Motörhead's reputation as one of Britain's foremost heavy metal groups. Motorhead will return to the UK for their traditional annual tour in the Autumn of 2009. The band are supporting their critically acclaimed 2008 release 'Motorizer'. Live Nation invite you to become headline sponsor of this much anticipated tour.

What is the Marketing Objective?

The Motorhead Tour can be used to effectively raise a brands awareness in association with one of the most successful UK heavy metal acts and also to promote product placement at venue.

How does it work?

The Headline Sponsor will have full name in rights across all media and marketing. A sponsor who takes the rights before the announced tour will appear on all marketing and have ticketing options for branding and promotion. We have in agreement exclusive PAs, meet & greets, photo shoots and other marketing associative right to be used in conjunction with this tour sponsorship.

Who's used it in the past?

This is a new offering, however Live Nation have worked with many big brand names on similar tours.

Features / Benefits

- Unique positioning and association with one of the most sucessful UK heavy metal acts. - The Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k37,000 18-45s attending over 15 date UK tour
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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