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Target 500,000 International University Students in the UK

Provided by GB Mag
The UK's only media channel targeting affluent international students at UK universities.

Tell us about the Opportunity / What is it?

GB Media comprises of a magazine(UK, China & India editions), website, a goody bag (distributed 5 times a year) and a global social media presence through which brands can access the large and affluent - but hard to reach international student community at UK universities. The UK is the second largest market for international students, and attracted over half a million overseas students last year (a third of all university students). Our lifestyle media provides them with insights, knowledge and advice they are looking for which includes which brands to champion.

What is the Marketing Objective?

We can help brands unlock a consumer base that is half a million strong, relatively untapped and replenished every year. These students have the spending power of a young professional and are big spenders on luxury brands, travel and are willing to pay for convenience. Our media drives sales, raises a brands profile in the UK and additionally into the countries where the students come from - which includes China, India and North America.

How does it work?

We engage with these students before they arrive in the UK through our website, social media and GB Mag (one issue is distributed in China to students who will be coming over to the UK) and continuously throughout the academic year at touch-points such as their arrival, Chinese New Year and Diwali celebrations - where we distribute goody bags. We can take a brand message or promotion directly to these students through one of our media channels. And as we are talking to a distinct student audience through a media that is exclusively for them the ROI is easily measured.

Who's used it in the past?

T-Mobile, British Airways, Selfridges, X Box, Visit Scotland, HSBC, Nido, Unite, Samaritans, Financial Times and Tesco amongst others.

Features / Benefits

As the UK's only lifestyle media channel for international students we provide a targeted way to access a student group that has the spending power of a young professional and is relatively unaware of the consumer brands in the UK. These students are: Looking for service providers (i.e mobile, bank, accommodation etc) Long term tourists Big spenders on apparel (especially UK premium brands) Eager to learn new things Willing to pay a premium for convenience Regular travellers (domestic and international) Have a strong gift buying culture

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kOver 30% of HE students are international.
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
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