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Sponsorship of Real Radio Scotland to target 25-44 year olds

Provided by Real and Smooth Ltd
Various advertising and sponsorship opportunities are available throughout the year on Real Radio Scotland.

Tell us about the Opportunity / What is it?

The Real Radio Network is one of the biggest success stories in UK commercial radio. The network broadcasts to over 2.3 million adults a week across Central Scotland, South Wales, Yorkshire, the North East and the North West. Real Radio 100-101 (Scotland) broadcasts across Central Scotland, including the major conurbations of Edinburgh and Glasgow. Real Radio is a full-service talk and music station, targeting primarily 25-44's. The station plays a feel good music mix; 'music you just have to sing along to' and we're a bit of gossip and know all the local news.

What is the Marketing Objective?

Build awareness of your brand throughout Central Scotland with adults agd 25-44.

How does it work?

There are various opportunities for brands to advertise with Real Radio Scotland, including spot-ads, sponsorship of various shows throughout the day such as the breakfast show or drive time, plus online advertising opportunities on

Who's used it in the past?

Vodafone, Specsavers, Nissan, Sainsburys, Blossom Hill, Sky and Churchill are a few brands who have advertised with Real Radio Scotland in the past.

Features / Benefits

Advertisers / sponsors will benefit from Real Radio Scotland's impressive reach of 693,000 adults a week, and with 7.1 million adult listening hours every week, Real Radio Scotland provides an excellent opportunity to target 25-44 year olds across Central Scotland. The online element also offers advertisers the opportunity to to engage Real Radio listeners on another platform. can be a very cost effective way of creating unique brand interaction with a very loyal audience. It can help build awareness, provide detailed information and build a customer base.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details693,000 adult listeners every week
25 - 34
35 - 44
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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