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Target 6m shoppers every fortnight with ICONIC mall screens

Provided by Avanti Screenmedia
Mall screens just got ICONIC...Avanti bring cinematic scale to shopping malls - great opportunity.

Tell us about the Opportunity / What is it?

Across 9 malls, Avanti have installed 10 ICONIC screens - ranging from 103" to the giant 21' x 12' screen in Meadowhall's Oasis foodcourt. These ICONIC screens bring your brand to life like nothing before delivering scale and quality to 6m shoppers every fortnight. The sites include Bluewater and Meadowhall - 2 of the largest and most iconic malls in the UK.

What is the Marketing Objective?

Deliver your brand and message in massive scale direct to the shopper via Avanti's ICONIC screens, target 6m shopper per fortnight and do so directly at the point of purchase.

How does it work?

We will have no more than 5 advertisers running at any one time. Each advertiser will run one 10" or 20" ad per loop, alongside 30" of Sky News content. Ads will run for 10 hours daily, 7 days per week, and each advertiser will receive approximately 300 spots per day.

Who's used it in the past?

This is a brand new initiative from Avanti.

Features / Benefits

The benefits are two fold. Firstly, your brand will be positioned on the largest and most dynamic format available in the malls, and as a consequence will receive heightened perception and salience. Secondly, all this is done directly at the point of purchase, giving you the opportunity to directly influence consumers with a big, positive, ICONIC message.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k6m shoppers every fortnight. 25-44 ABC1 Women
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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