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Target ABC1 commuters in the South-East

Provided by KBH On Train Media
Broadcast your message to the huge South-East commuter audience with the KBH Commuter Pack.

Tell us about the Opportunity / What is it?

KBH provide high quality advertising opportunities on thousands of trains operating across the London and South East region. In-carriage Traincard advertising reaches a large, affluent audience at one of the lowest cost per thousand of all the main media. Our packages are designed to bring the advantages of a growing rail audience, fresh in-carriage environments and modern display units to advertisers. The KBH commuter package offers advertisers an excellent opportunity to target the huge South East commuter audience.

What is the Marketing Objective?

To build awareness of your brand amongst commuters in an environment with a long dwell time.

How does it work?

Campaigns are distribured across the KBH network to broadcast your message to the huge South East commuter audience. Traincard panels are an intimate media, with high frequency and long dwell times.

Who's used it in the past?

Companies that have ran campaigns with us in the last 12 months include: Lufthansa, Ford, Vodafone, T-Mobile, Orange, Ford, Mercedes, The Times, Insure & Go, Swiftcover, POM Wonderful, Sure for Women, Monarch Airlines, Vicks.

Features / Benefits

Like clockwork, 'rush hour' happens twice a day - every day - from Monday to Friday. With more than a million people engaged in receptive commuting behaviour, this crowd is strongly biased towards ABC1 profiles (80%) with high levels of disposable income and discretionary spending power. And, with train use peaking between the ages of 25-44 (49%), the commuter audience includes difficult-to-reach groups such as young urban professionals who are more reliant on trains than others for travel to work.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 2.5m rail passengers everyday. 83% ABC1
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
London, SouthAll YearBUILD AWARENESS
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