This idea is archived

Target book lovers with double-sided branded bookmarks

Provided by X Confero Marketing
Branded bookmarks distributed through the UK's No1 Bookseller - Waterstone's. A5 Insert - Waterstone's online product despatch

Tell us about the Opportunity / What is it?

Third party double sided branded bookmarks distributed to customers with purchase through the UK's premium bookseller - Bookmarks provide a functional purpose, but also serve as a mini poster. Bookmarks are retained by the customer allowing advertising message or promotional offer to be viewed at close proximity with multiple repeated opportunities to see. Additional benefit includes opportunity for perforated tear off response/redemption voucher.

What is the Marketing Objective?

Branded bookmarks can be used for main above the line branding and awareness campaigns, sales promotions, new product launches, competition element response mechanism, direct marketing tool, promotional offers and redeemable vouchers. Excellent method for targeting UK Book Lovers with tangible communication which will be retained and used by the consumer.

How does it work?

Confero Marketing produce and distribute double-sided branded bookmarks for distribution with all book purchases through the UK's No1 Bookseller - Waterstones. To further increase market penetration and campaign reach we can also include A5 Inserts through Waterstone's online order product despatch. Advertising messages received by consumer at home address. Confero provide the technical specification for design of artwork and once approved we manage print, production and fulfilment inclusive

Who's used it in the past?

Waterstone's generic messaging to date. Opportunity has very recently been opened up to third party messaging and product sampling where appropriate. This is a relatively new initiative for Waterstone's which is now being offered to third party advertisers through Confero as an excellent and cost effective brand marketing tool. We are currently seeking a launch advertiser for March 2010.

Features / Benefits

Mini poster, full colour, distributed exclusively with book purchase, retained by customer, multiple opportunities to see, long shelf life, provides functional purpose, tear off capability, competition response mechanism, full UK national cover.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kBook lovers, ABC1, affluent adults aged between 25-64.
All adultsBoth
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service