Target Contemporary Mature Women with My Weekly Magazine

Provided by DC Thomson & Co Ltd
A great opportunity to reach contemporary, mature women through My Weekly magazine. Readership of 151,000.

Tell us about the Opportunity / What is it?

Launched in 1910, My Weekly is one of the best loved and longest running women's weeklies in the UK providing an inspiring mix of celebrity interviews, specially-commissioned cookery features, down-to-earth advice from expert columnists, and exclusive contemporary fiction. A popular and vibrant magazine for women everywhere, My Weekly has something for everyone!

What is the Marketing Objective?

Raise Awareness and encourage trial. With great fiction in every issue, My Weekly provides a substantial read with readers spending on average 59 minutes reading the title - longer than the time spent reading the majority of other women's weeklies. Receptive to advertising, readers of My Weekly are over 70% more likely than the avg adult to agree they often notice adverts in print publications

How does it work?

There are various advertising opportunities available within My Weekly including different sizes, positions, sponsorship and loose inserts. In addition to the weekly magazine, the brand includes a monthly series of Lifestyle Specials offering seasonal themed content, plus My Weekly Pocket Novels, a fortnightly series of quick, easy reads by much loved authors and the My Weekly Annual, a collection of short stories, recipes and more - perfect for Christmas presents or a personal treat.

Who's used it in the past?

Advertisers who have used My Weekly in the past include JD Williams -Specsavers -Outside Clinic -Thompson & Morgan.

Features / Benefits

The 50+ market is ever growing however frequently ignored by marketing. Advertise to this unique, financially independent consumer groupthrough the pages of My Weekly! Benefitting from a continuous programme of consumer research, the magazine adapts and develops as women's lives change. Cover and content design are refreshed on an annual basis as part of our commitment to ongoing improvement and modernisation.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k84,047 Circulation, 151,000 Readers , 90,000 page views
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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