The Last Airbender is the hugely anticipated live-action adaptation of the Nickelodeon's Emmy Award-winning television series, Avatar. Directed by M. Night Shyamalan (Sixth Sense, Unbreakable, Signs). The story follows the adventures of the Avatar - spiritual master of all the elements - who must put aside his irresponsible ways & stop the Fire Nation from enslaving the Water, Earth and Air Nations. It will star Dev Patel (Slumdog Millionaire), Nicola Peltz (Deck the Halls) & Seychelle Gabriel (The Spirit). The film will be released by Paramount Pictures UK on August 6 2010

Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

Partner with Paramount, a leading International film distribution company for opportunities to link your brand with The Last Airbender. - Exclusive & FREE Category Rights - Use of Film Assets - FREE Prize Fund (dependent on how much a brand will be promoting the film) - Preview screenings and screening programmes - Exclusive movie premiums - Money-can't-buy prizes - Trade Incentives - Licence free - All at NO COST - Further opportunities to develop limited edition products e.g. Monsters Chocolate Bar.

This is a new licensing and sales promotion opportunity.

Movie association is a proven way of driving sales. Companies have seen significant sales increases when they've used such an association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.