Clear Channel's sophisticated planning tools allow you to target this desirable tribe from where they exercise (leisure centres, gyms, parks etc.), to where they live, even where they grocery shop. Our network of 6 sheets and billboards in proximity to key fitness hotspots make your brand message work harder, reaching consumers when they are at their most body-conscious.

Advertisers are increasingly thinking more broadly about audience definitions. Beyond demographics, advertisers want to reach new and emerging "tribes", whose behaviour patterns make them an homogeneous - and often extremely valuable - group to target.

The Keep Fitters offering is a targeted method of reaching this unique audience while they are in a relevant mindset.

Brands such as Reebok have already successfully used this solution to reach fitness fans in their thousands.

Research has proven that Outdoor is the media most likely to be consumed by this audience (Source: TGI Jul 06-Jun 07). Outdoor fits with Keep Fitters' outdoorsy lifestyle - it's inescapable, yet non intrusive. Like Keep Fitters, Outdoor media really is an "attention seeking" medium. What's more, Clear Channel's street dominance not only give brands "street cred"; our panels act as an ideal call-to-action vehicle to drive people into store.