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Target health & beauty shoppers through Boots basket media

Provided by Redbus
Increase sales with basket media targeting health & beauty shoppers in the top 100 Boots stores in the UK.

Tell us about the Opportunity / What is it?

Redbus' in-store basket media at Boots is a powerful in-store media opportunity. Advertising faces are positioned on the inside and outside of baskets, maximising cover and frequency, delivering massive weekly audiences and unrivalled compliance, ensuring your message is seen and acted upon!

What is the Marketing Objective?

Increase sales/frequency of purchase. Encourage trial and repeat purchase. Build awareness. Deliver powerful messages at the points of choice and sale.

How does it work?

By placing media on retailer's assets, capitalising on the impulse nature of shopping in Boots, basket media places powerful messages in the hands of shoppers at the points of choice and purchase. The message starts working from the minute they enter the store to the minute they check out.

Who's used it in the past?

Johnson & Johnson, Nivea, Scholl Party Feet, Visa have all advertised using Boots basket media in the past. See attached case study for more details.

Features / Benefits

Tracking sales resulting from in-store campaigns using EPOS data renders basket media one of the most accountable out-of-home media channels available. By advertising to shoppers exactly at the points of choice & purchase this enables advertisers to get as close as possible to the purchasing decision. Reaching shoppers for the duration of their time in store, this ensures communications cut through to shoppers and are acted upon.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach up to 8.9m health & beauty shoppers in a 4 week period
16 - 24
25 - 34
35 - 44
All adults
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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