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Target Kent as Headline Sponsor for "Your Health" Print Feature

Provided by KM Group
Great opportunity for a brand to sponsor the "Your Health" special feature. Print run of 160K in all paid for titles in Kent

Tell us about the Opportunity / What is it?

KM Group are producing and launching their successful Your Health feature in April. This is timed to when consumers are most responsive to this sort of feature after joint research with KCC. This is a great opportunity for a brand, retailer, health club to become headline sponsors. This is a key publication to target a strong regional audience at the time of year when they are most repsonsive to this sort of special feature.

What is the Marketing Objective?

Build Awareness, Drive Trial, Branding

How does it work?

KM Group are proposing to carry editorial for healthy eating, rationing (low cost good food), yoga (physical and mental), exercise at your desk, how to combat stress. Headline sponsor will receive a logo on the front page, logo on the content page, full page advert inside, full page editorial, your logo on-air, in-paper and with the online pre promotion.

Who's used it in the past?

Confirmed advertisers for 2009 were Sainsburys, Spire Healthcare, Medway NHS Trust, European School of Osteopathy, Yoga classes.

Features / Benefits

- Our own market research co-ordinated jointly with KCC has stated that the timing for the product falls in line with when consumers will be more responsive to this sort of supplement. - Big brands can use local media to create a large impact. - The Special Feature will be have strong distribution in all paid for press in the region

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAdults 25-55 - 160K Circulation
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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