This idea is archived

Target males with Christmas presents for Men on Discovery

Provided by Discovery Networks Europe
Discovery's Male Christmas Package - Media value: £600k. Investment level £225k but all reasonable offers now being considered.

Tell us about the Opportunity / What is it?

Discovery Brand Solutions and Sky Media is pleased to present an exciting pre-Christmas sponsorship opportunity: Christmas Presents for Men, which showcases some of the best factual and entertainment programming around - an ideal one-stop-shop for a pre-Christmas advertiser targeting a male audience. Christmas Presents for Men is an sponsorship partnership which would take the form of on air message association around some of Discovery Network's most popular programming, plus great new shows on soon-to-launch entertainment channel, Quest.

What is the Marketing Objective?

Raise brand awareness and build brand equity

How does it work?

A 2 month sponsorship package- Christmas Presents for Men across Discovery Channel, Discovery Shed, Discovery Science, Discovery Knowledge, Discovery Turbo, DMAX and the new free-to-air entertainment channel, Quest. There are programmes to appeal to all men from action and gadgets to DIY. You have the opportunity to sponsor over 2,350 hours of TV entertainment across the campaign period with 8 idents per 60 minutes of programming.

Who's used it in the past?

This is a great new opportunity for your brand.

Features / Benefits

We know that not every man will be into the same things. That's why we've packaged up this fantastic content into four 'Christmas present groups': For the Man who likes to get his hands dirty-Shed and garage action galore. For the Man who wants to know more about the World-Ideal for wannabe explorers and historians everywhere. For the Man who likes a bit of action- Modern and classic crime-fighting and dare-devil heroes and for the Man who loves gadgets- Addictive shows for the inner-geek. Full programme details can be found on this attachment.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k+1 coverage of 35.5% men; 33.8% 16-34 year old men
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service