Discovery's Male Christmas Package - Media value: £600k. Investment level £225k but all reasonable offers now being considered.
Discovery Brand Solutions and Sky Media is pleased to present an exciting pre-Christmas sponsorship opportunity: Christmas Presents for Men, which showcases some of the best factual and entertainment programming around - an ideal one-stop-shop for a pre-Christmas advertiser targeting a male audience. Christmas Presents for Men is an sponsorship partnership which would take the form of on air message association around some of Discovery Network's most popular programming, plus great new shows on soon-to-launch entertainment channel, Quest.
Raise brand awareness and build brand equity
A 2 month sponsorship package- Christmas Presents for Men across Discovery Channel, Discovery Shed, Discovery Science, Discovery Knowledge, Discovery Turbo, DMAX and the new free-to-air entertainment channel, Quest. There are programmes to appeal to all men from action and gadgets to DIY. You have the opportunity to sponsor over 2,350 hours of TV entertainment across the campaign period with 8 idents per 60 minutes of programming.
This is a great new opportunity for your brand.
We know that not every man will be into the same things. That's why we've packaged up this fantastic content into four 'Christmas present groups': For the Man who likes to get his hands dirty-Shed and garage action galore. For the Man who wants to know more about the World-Ideal for wannabe explorers and historians everywhere. For the Man who likes a bit of action- Modern and classic crime-fighting and dare-devil heroes and for the Man who loves gadgets- Addictive shows for the inner-geek. Full programme details can be found on this attachment.