This idea is archived

Use basket media to target millions of convenience shoppers

Provided by Redbus
Use basket media to target shoppers in CONVENIENCE grocery stores, including Sainsbury's and Tesco Metro.

Tell us about the Opportunity / What is it?

Redbus' in-store media basket network spans some of the biggest names in UK convenience grocery. Basket media is the only true media opportunity in convenience grocery retail. Advertising faces are positioned on the inside and outside of baskets, maximising cover and frequency, delivering massive weekly audiences and unrivalled compliance, ensuring your message is seen and acted upon.

What is the Marketing Objective?

Increase sales/frequency of purchase. Encourage trial and repeat purchase. Build awareness. Deliver powerful messages at the points of choice and sale.

How does it work?

By placing media on retailer's assets, capitalising on the impulse nature of convenience shopping, basket media places powerful messages in the hands of shoppers at the points of choice and purchase. The message starts working from the minute they enter the store to the minute they check out.

Who's used it in the past?

Coke, Lucozade, Wrigleys, Visa, Warburtons, San Miguel, AMEX, Lurpak, Camelot, COI, Kellogg's, Unilever, Fanta and TFL.

Features / Benefits

Tracking sales resulting from in-store campaigns using EPOS data renders basket media one of the most accountable out-of-home media channels available. Over 70% of purchasing decisions in grocery are made in-store, so by advertising to shoppers exactly at the points of choice & purchase, this enables advertisers to get as close as possible to the purchasing decision. Reaching shoppers for the duration of their time in store, this ensures communications cut through to shoppers and are acted upon. This is the only true media channel available in convenience grocery.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsUp to 49 million shopping trips within a 4 week period
25 - 34
35 - 44
45 - 54
55 - 64
All adults
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearPOS PROXIMITY
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