This idea is archived

Target students going Back to Uni with The Student Room Group

Provided by The Student Room
As the UK's #1 education site, we're the primary place students come for advice and support when preparing for Uni

Tell us about the Opportunity / What is it?

Students come to The Student Room for information, support and advice when they're looking for information on what laptop to get, which broadband, mobile and TV providers to sign up with and you can influence those decisions as they're being formed.

What is the Marketing Objective?

The Student Room can help you to: - Increase brand awareness - Engage directly with students - Promote and create engaging content, shared across networks - Advertise across multiple devices with our mobile optimised products

How does it work?

By combining display, engagement and content you can reach the student audience across over 300 different forums when they're having discussions and looking for information about your products/services, your brand and making comparisons with your competitors. They're seeking peer to peer advice and we can help you influence their decisions.

Who's used it in the past?

Alumni of Back to Uni' campaigns on The Student Room includes: - CurrysPCWorld - NatWest - Sony - Vodafone - Dell - ASDA - STA Travel - Apple - The Trainline

Features / Benefits

Advertising on The Student Room for your Back to Uni campaigns allows you to influence students at the time and in the place they're forming decisions and getting advice on what they need for Uni. For many it's the first time in their life they have responsibility for utility providers, choosing Sky or Virgin, Vodafone or O2. And they've also got to find the best laptop for their course, decide if they need a tablet or new speakers and they're looking for advice from others like them, on The Student Room, where students connect.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k17-24 year olds starting and returning to University
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service