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Target the lucrative market of "Yummy Mummies" - £670m per year

Provided by Clear Channel
The past few years have seen the rise of the 'Yummy Mummy' - an extremely lucrative market, worth approximately £670m per year.

Tell us about the Opportunity / What is it?

With Yummy Mummies spending the majority of their day out-of-home, outdoor is the ideal medium to reach this lucrative market. According to TGI they are 19% less likely than all women to agree with the statement 'I enjoy spending a lot of free time at home'. Our Audience Solution to target the Yummy Mummy has been devised around two high frequency outdoor activities: shopping and the nursery / primary school run.

What is the Marketing Objective?

Using this Audience Solution, advertisers are able to build a consistent brand message across multiple touchpoints, reaching the Yummy Mummy when she is in a relevant environment and susceptible to the advertising message.

How does it work?

Sainsbury's POS 6 Sheets: Clear Channel has identified the top 100 Sainsbury's stores within our portfolio that attract a higher than average proportion of upmarket female shoppers with children aged 1- 10 years old. Shopping Mall 6 Sheets: Panels in selected malls which attract a higher socio-demographic; these are in affluent locations and contain relevant retailers such as Baby Gap, Mothercare, Disney Store and the Early Learning Centre. High Street 6 sheets: These panels are located within 300m of selected department stores.

Who's used it in the past?

Please contact Clear Channel for more details of brands that have used the "Yummy Mummy" advertising solutions in the past.

Features / Benefits

This is an excellent opportunity to build brand awareness amongst an extremely lucrative market, worth approximately £670 million per year to advertisers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAB females with children under 10 years.
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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