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Target the Royal Wedding period with Taxi Media

Provided by VeriFone Media
Target an increased London audience with iconic Liveried taxis, in a period where attention will be firmly on the Captial.

Tell us about the Opportunity / What is it?

The package consists of 50 x Liveried taxis that operate in the 'Green Badge' central London taxi zone (within 6 miles of Charing Cross). They operate accross this area, reaching a large audience both on and off the beaten track.

What is the Marketing Objective?

Liveried taxis broadcast a brand's message directly to consumers and are a constant presence on the Capital's streets. Delivering high coverage and frequency, taxis are a cost effective way of building brand awareness amongst both the domestic London audience and visitors from abroad. Liveried taxis are especially impactful and therefore deliver extremely memorable campaigns.

How does it work?

The package has been designed to offer advertisers a month of display during the Royal Wedding period that is projected to bring 1 million + additional visitors to London. This is over and above the 500,000 visitors who are in London and exposed to taxi advertising on any given day. The package also covers the Easter holidays which sees a 26% uplift in entries at Central London attraction. This is a cost effective opportunity for advertisers to utilise an icon of London and reach millions of additional visitors.

Who's used it in the past?

The package is ideal for any brand looking to target the increased visitor numbers to London including travel companies, tourist attractions, shopping and leisure destinations. It is also ideal for clients looking to promote a British heritage or brands looking to make the most of the celebratory atmosphere.

Features / Benefits

The package includes Tip Up seats to extend the message and impart a more detailed message to a captive interior taxi audience during the average 16 minutes of dwell time. Branded receipts are also included to provide a take away reminder of the brand. The taxi fleet can also be hired for PR activity including photo calls, VIP transportation, competitions and corporate events. Taxis have the unique feature of the 'London cabbie', these drivers are the face of London to visitors and can be briefed on a brand so that they can relay this information back to passengers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k7 million Londeners, seen on average 5 times
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
LondonUntil 30 Jun 11BUILD AWARENESS
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